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Here is why Holiday Automotive is worth the trip
Simplified buying experience
We call it Simplified Buying, our guests call it refreshing! Get our best price upfront, plus straight talk and honest answers from a non-commissioned Guest Experience Manager.
5-day vehicle exchange promise
Our 5-Day Exchange Promise is included with most Pre-Owned vehicles we sell. If you don’t like it, exchange it. Now that’s peace of mind.
We believe car buying should wow!
For 60 years, we’ve been turning guests into fans by empowering and delighting our guests with our simple, fair and hassle-free experience.
Why so many people choose Holiday
Your community. Real experiences.
Mike Bouwma
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Everyone was super nice and a pleasure to work with!! Kalan was awesome!!!
Mike Mesich
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Amazing dealership and people you can trust. Couldn't be happier that I purchased my recent car here and I intend to keep coming back!
Crystal Steffes
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Always so nice and friendly. Can't say enough about Joe our sales agent. Holiday is always going to be our 1st place of business. This is our new 2026 Equinox!
Holiday VIP has you covered
12-month Very Important Protection (VIP) is included with every qualifying vehicle purchase. VIP includes:
- Paint Protection Coverage
- Windshield Protection Coverage
- Collision Deductible Reimbursement

Browse by Popular Makes & Models
Ford F-150
GMC Sierra 1500
Mazda CX-5
Chevrolet Silverado 1500
Ford Explorer
GMC Yukon
Chevrolet Equinox
GMC Acadia
Fond du Lac's Trusted Car Dealership – New & Used Vehicles for Sale
At Holiday Automotive, we make car buying easy, transparent, and stress-free—just like grabbing a burger and cheese curds at Gillies or catching a Dock Spiders game at Herr-Baker Field. Whether you're cruising down Johnson Street in a brand-new Ford, heading up the Lakeside Park lighthouse in a Chevy, or hauling gear to the Winnebago County Fairgrounds in a reliable used truck, you'll find an unbeatable selection and great prices right here in Fond du Lac, WI.